This is why Landing Page Analysis in Google Analytics shows you only Bounce Rate as it is an entrance page. As it turns out, there seems to be slight to moderate confusion about what these metrics represent, and what metrics like bounce rate and %exit really mean. The second metric, which I am going to focus on in this post, is a very standard metric Exit Rate and one specific report in particular. One of the popular questions we get asked when looking at Google Analytics reports is "What is the difference between bounce rate vs exit rate?"
Exit rate is the percentage of visitors who left your site from that page. In Google Analytics, Exit page can be found in: Content > Site Content > Exit Pages. Typically, bounce rate measures the effectiveness of landing pages, and exit rate measures the effectiveness of down-funnel pages.
Entrances, bounces, and exits are three foundational, bedrock metrics that Google Analytics uses in many different ways to help you measure your website’s effectiveness. 7:04 pm on Sep 8, 2006 (gmt 0) Preferred Member. Für alle Aufrufe gibt die Ausstiegsrate an, welcher Prozentsatz der Seitenaufrufe die letzten in der Sitzung waren. 300m. Do as you did above, by putting yourself in the user’s shoes and trying to identify any problem areas. Understanding tracking data can be confusing.
In today’s article we are taking a quick look at two of the most important metrics available in your Google Analytics Report: The Bounce Rate % and the Exit Rate %. Bounce rate in Google Analytics is a widely misunderstood metric–but when placed in the right context, it can be useful for analyzing user behavior and website engagement. Bounce Rate vs Exit Rate – what’s the difference and which is more important? Exit vs. If you want to see the Exits from that particular page you need to refer to the All Pages analysis. And if you notice a page on your site with a super high Exit Rate, that’s a problem worth fixing. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
For example, if a page is viewed 100 times and 60 users leave, the exit rate is 60%. Msg#:3076649 . Here is a brief summary of exit rates and bounce rates via Google: For all pageviews to the page, the exit rate is the percentage that were the last in the session. A bounce is a single-page session on your site. ; Für alle Sitzungen, die mit der Seite beginnen, ist die Absprungrate der Prozentsatz der Aufrufe, die der einzige Seitenaufruf der Sitzung waren. While these statistics are very similar, they provide you with different information. To find the metric in Google Analytics, navigate to Content > Site Content > Exit Pages. About bounce rate. If visitor only visits a single page on your website and leaves, then Google Analytics counts that visit as a bounce. There you will find the total number of exits, exit percentages, and the number of page views. Entrances, bounces, and exits are three foundational, bedrock metrics that Google Analytics uses in many different ways to help you measure your website’s effectiveness.
The key here is the difference in how bounce rates and exit rates are calculated, and what is considered an exit versus a bounce. Exit Rate is the percentage of visitors who left your website from a particular page, after having visited another page on your site. In this article I’ll explain the key differences between bounce rate and exit rate. Der Unterschied zwischen Ausstiegsrate und Absprungrate für eine bestimmte Seite lässt sich kurz gefasst so beschreiben:. With that, here’s a side-by-side comparison of Bounce Rate and Exit Rate… In the context of experimentation, bounce rate and exit rate metrics let you see how your experiments affect engagement levels. To know Exit rate you must know what it is. Bounce rate is always one-page session/visit. I’ll also discuss some other metrics closely related to bounce rate. joined:Oct 26, 2005 posts:426 votes: 1. Although they sound similar, they have very different meanings. I use google Analytics and was wondering what a reasonable exit rate percentage was for a home page on a domain that receives a fair amount of traffic. If users only spend two minutes on a page, but the content should take about ten minutes to read, this information can help signal that it’s time to change things up and make your content more engaging. Like Bounce rate, high exit rate also not good for your website. Übersicht. Exit rate what is a good percentage? Exit rates are not often the first metric marketers look at when analysing their sites performance. Exit Rate for a page * Exit Rate the percentage of visitors exiting or leaving your site from a particular page on your site. * Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page on the site. It is the percentage of single-page session or percentage of visitors who enter to the website and then exit rather than continuing on to view other pages on the site. The exit rate of Google Analytics is a value that indicates the percentage of pages that broke out of the number of times the page was viewed, and can be calculated as "number of exits / number of PV". In Google Analytics, you see a column for "Bounce Rate" and one for "Exit Rate."