Owned by Lynda and Stewart Resnick, the increasingly controversial Southern California billionaires, Fiji Water is a symbol of both the bad and the good in the world of bottled water. In fact, Fiji Water has leveraged on its presence in such high profile events to show its support towards societal and economic issues. Fiji Water is regularly front and centre as official water sponsors and exclusive partners of events such as the Toronto International Film Festival, New York Fashion Week and Screen Actors Guild Awards. For example, Fiji has a bottling plant that produces over one billion bottles a day and transports to the US and other developed countries and yet more than half of the population in Fiji does not have access to clean drinking water (Bottled water ethical dilemma). has gained much international success, especially in the US market. Acquired by Wonderful Company (formerly Roll International) in 2004.

Swapnil Mishra Ethical marketing focuses on seeking to promote honesty, fairness, and responsibility in all advertising rather than being a strategy. Bottled water has become established as a global product associated with purity, health and, in many cases, prestige. Fiji Water and Corporate Social Responsibility- Silver case. Bottled water will even become the number one exporting industry of the Fiji Island, meaning the role the company plays throughout the country is huge and definitely has a positive approach. Artesian water refers to water that is sourced from an aquifer, an underground chamber that was formed naturally by layers of volcanic rock. Read more on upworthy.com. upworthy.com. Swapnil Mishra Socially responsible marketing is taking moral actions that encourage a positive impact on all the company's stakeholders, this involves the employees, community, consumers, and shareholders.
Here are six facts from the video above from The Story of Stuff Project that I'll definitely remember next time I'm tempted to buy bottled water.
If Fiji Water were to take just one year's profits it reaps from this small impoverished country, and invest it into improving Fiji's water supply - Fiji Water would solve many of Fiji's water woes.

According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu in Fiji.

The Surprising Discovery Of What Is Really Inside A Fiji Bottle Of Water. Introduction. Our company has gone to great lengths in order to identify areas of improvement, and then provide the necessary resources to make improvements. Fiji Water, one of the world's most well-promoted brands of bottled water, is also one of the most secretive and private. A Bottled-Water Drama In Fiji For 20 years, the Fiji Water company has been tapping an aquifer in Fiji for its bottled water and paying a tax of one-third of a cent per liter. See what researchers found when they tested a bottle of Fiji Water against a glass of tap water. The chamber is sealed with layers of protective rock, which keeps contaminating particles out, and pressurizes the chamber. Fiji Water is a major source of income to the Fiji community. Calling all HuffPost superfans! Fiji Water, one of the world's most well-promoted brands of bottled water, is also one of the most secretive and private. ...At FIJI Water, Corporate Social Responsibility is, and should be, a priority. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from Fiji. Fiji Water, one of the world’s most well-promoted brands of bottled water, is also one of the most secretive and private. Company Ownership

Following on from the established success of European brands such as Perrier, Evian and San Pellegrino, FIJI Water1 1 FIJI Water (capitalised FIJI) is a registered trademark. Studies show that drinking water is not only healthy for us, but also makes us look younger; but is that bottle of Fiji water in your hand the water you should be drinking? Download. Case Study: A Bottled Water Brand, An Ethical Obligation, And Everything In Between A case analyses on the FIJI Water 2008 green-washing controversy. Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product, it’s a lifestyle. In this paper I will explain how the three levels of product, augmented product, actual product and the core benefit relate to Fiji water.