But writing content that rules over your competition is not that simple.. According to Time, the average reader spends only 8 seconds reading a piece of content. So it goes without saying: creating engaging, valuable content that helps your target audience is vital. These days, content is apparently king.

More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing … Part I: 9 inspiring examples Be clear. Time for Content Marketing 101. The more leads you bring in, the more opportunities you get to make sales. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing. The Warby Parker campaign,... Connect content to purpose.

Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial-minded writers. Experienced and driven Content Marketing Specialist with over six years of experience creating compelling content across multiple media platforms. Writing for the Content Marketing Institute, Julia McCoy notes that a solid content marketing strategy can generate three times more leads than paid advertising. 29+ Actionable Content Writing Tips [+Examples] With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. 10 Great Content Marketing Writing Examples Great Business Blogging Examples. Velocity Partners, a content marketing agency, nails consistency by marrying its brand name... Be consistent …

Lead generation is one of the most important metrics businesses track.


(That’s probably gone down some, considering that statistic is a few years old.) Great Examples of Longform …

Basecamp, a project management software company, gets it right from the start. A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. For most companies that do content marketing, blogging is the biggest part of the job. Thanks to the rise in content marketing, content writers are high in demand --but what exactly differentiates them from other writers? Content Marketing Examples Lately, there has been a lot of buzz about content marketing.