This guide is for people who are thinking about starting a farmers market in their community. They can be insufficient to solve certain problems of capital concentration that only governments can accomplish. WORKING WITH FARMERS AND TRADERS. Your market consists of: Existing customers: People who have already purchased your product Prospects: People who have not yet purchased your product but are considering it Farmers markets also implement guidelines and operating rules that ensure the farmers market consists principally of farms selling directly to the public products that the farms have produced. The problem is political failure. Marketing problems and Issues of farmers groups and cooperatives in Agriculture Published on February 16, 2016 February 16, 2016 • 45 Likes • 16 Comments Small and Fragmented land - holdings 2. Markets can’t fail. The fruits and vegetables you buy at the farmers market are the freshest and tastiest available. Farmers markets are even competing with each other: The U.S. Department of Agriculture’s national directory lists 8,553 farmers markets, almost double the 4,385 markets in 2006. These will obviously include farmers and traders and the needs of consumers must certainly be taken into account when planning retail markets. Before decisions are made about constructing new markets or improving existing markets full-scale consultations must be carried out with the likely users. Farmers were asked to rank the top issues impacting agriculture business, both in the next year and five years out. The goal of this guide is to help you consider ways to: meet farmer and consumer needs, predict and mediate conflicts, increase participation, and …

The rise and popularity of farmers markets continue to increase, and it is still one of the most common methods for consumers to purchase farm fresh foods. They include 75% of the world’s poorest people whose food, income, and livelihood prospects depend on agriculture. Farmers Markets Promote Sustainability Behind the rows of produce, busy vendors, and eager customers, farmers markets are a bustling hub of sustainability. On the plus side, "produce at farmers' markets tended to be fresher than at nearby stores," the researchers write, "and a modestly higher proportion of farmer's market produce items were organic."

Local farmers deliver fresh, local food to a growing number of shoppers demanding food that is not only healthy, but environmentally friendly. Farmers markets are an important entryway for the state’s farmers into direct marketing – selling farm products directly from the producer to the consumer.

The political failure of attempting to persist farming is a failure because the market is telling us that farming is no longer valuable as an occupation. Market Watch: Problems with farmers markets — and how to fix them By David Karp, Special to the Los Angeles Times Oct. 21, 2010

Either way, the farmer loses unless seasonal conditions occur within the window that allows a crop to grow.